A client portal
Your customers log in and see their own thing — orders, files, progress, invoices — instead of emailing to ask where it is.
Custom SaaS
Five tools and a spreadsheet is not a system.
Software built around the way your business already works — accounts, payments and a dashboard — instead of the four subscriptions you're currently holding together by hand.
“We're running the whole business out of spreadsheets.”
When the spreadsheet becomes the product
It usually starts as five tools taped together: a spreadsheet somebody guards, a form that emails it, a payment link, a WhatsApp thread, and one person who knows how the pieces fit. That works, right up until you grow — and then the tape is the business.
Custom SaaS is the alternative: one piece of software built around the way your business already works. Logins and roles for your team and your clients, the screens where the work actually happens, payments or subscriptions if you charge for it, and a dashboard that answers in one place the question you currently open three tabs to answer.
Built in stages, so you're using the first working version in weeks instead of seeing a finished thing in six months. The code, the database and the hosting account are yours from the start. What moves the price is how many screens and how much logic — not how many users you end up with.
Four shapes this usually takes
An internal operations tool
The spreadsheet your team actually runs on, turned into software: roles, history, and nobody overwriting somebody else's row.
A subscription product
You charge monthly for access to something. Signup, plans, billing, cancellations and the product itself — one build.
A marketplace or booking system
Two sides that need to find each other, with availability, rules and money moving between them.
What you get
- Accounts and logins, with different views for your team and your clients
- The screens where the work happens — built around your process, not a template's
- Payments and subscriptions through Stripe, if you charge for it
- A dashboard with the numbers you currently open three tabs to find
- Your database, your hosting account, your code — from day one
- Shipped in stages, so you use version one while version two is being built
Don't buy this if
When you don't need this
Four situations where this is the wrong thing to buy. If one of them is yours, say so on the call and we'll point you at the cheaper answer.
01
Something off the shelf already does it. If a CRM, a booking app or Shopify covers most of it, buy the subscription — custom software earns its price when the part nobody sells is the part that is your business.
02
You're still testing the idea. Test it with a landing page and a manual process. Software is what you build after people have already paid for the manual version.
03
It's really a site with a form on it. That's a website — from $2,000 and about two weeks — and it will do the job for a fraction of this.
04
Nobody on your side can own it. This needs one person who decides what it should do and answers questions every week. Without that the build stalls, and a stalled build is the most expensive kind.
FAQ
What does a custom SaaS cost?
From $4,500. What moves the number is the number of screens and how much logic sits behind them — a client portal with four screens and a marketplace with billing on both sides are not the same build. You get a fixed number after we map the screens together, before anything starts.
How long does a custom SaaS take to build?
It's built in stages rather than delivered in one drop. The first working version — the part that replaces whatever you're doing by hand right now — usually lands in weeks. The rest goes in on top while you're already using it.
Who owns the custom SaaS you build?
You do. The repository, the database and the hosting account are in your name from the first commit. If you ever want another developer to take it over, they can — that's the point of it not being on our platform.
What happens after a custom SaaS launches?
Software that people log into needs someone watching it. That's the support plan — updates, monitoring, backups and small changes — and it's a separate monthly thing, not something baked into the build price.
Book your diagnosis
30 minutes via video call. Free. Pick the time that works best for you. All times in ET.
- Free 30-minute diagnosis
- We show you the system before you pay
- Proposal with KPIs defined from day one
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