A calculator
Shipping cost, monthly payment, square footage, how much of something they'd need. Anything a visitor would otherwise have to call and ask.
Custom tools
Most forms ask. Almost none answer.
A calculator, a quiz, a quote estimator — a small custom piece inside your site that gives a visitor an answer on the spot, and tells you who wanted it.
“People land on the page and never fill in the form.”
A form asks. A tool answers
Most contact forms get ignored because they're a request with nothing on the other side of it. You type your email and hope. A tool turns that around: the visitor puts something in and gets something back immediately — a number, a score, a checklist, a price range — and leaves their details because now they want the result somewhere.
The logic gets built around what you actually sell. A shipping calculator for a store. A qualifying quiz for a practice that only takes certain cases. An estimator that lets someone see the range before they call. It sits inside the site you already have, not on a separate platform.
There's one of these on this site. The speed check on the websites page is exactly this kind of build — run it on your own site and you'll see what the visitor's side feels like.
Four shapes this usually takes
A qualifying quiz
Six questions that tell someone whether you're the right call, and tell you which ones are worth your time before the phone rings.
A quote estimator
A range rather than a number, so the people who can't afford you find out politely and the ones who can arrive already sold on the bracket.
A checker
The visitor puts in their own thing — a site, an address, a document — and gets it graded. The speed check on our websites page is one of these.
What you get
- Logic built around your offer — your numbers, your questions, your rules
- Embedded into the site you already have
- An answer on screen the moment someone finishes
- The person who used it captured as a lead at the same time
- Results out as a PDF, or handed to your CRM — your choice
- English, Spanish, or both
Don't buy this if
When you don't need this
Four situations where this is the wrong thing to buy. If one of them is yours, say so on the call and we'll point you at the cheaper answer.
01
A plain contact form already brings you what you need. Most of the time it does.
02
Nobody's visiting the page it would live on. A calculator without traffic is a very expensive form.
03
You want it for your own team, internally. That's a different kind of build and it isn't this one.
04
You'd be adding it to look modern. It has to do something the visitor actually wants done, or they open it once and leave.
FAQ
What does a custom tool cost?
From $765. What moves the number is how complicated the logic is — a three-input calculator and a twelve-question branching quiz are not the same build.
Does a custom tool work on the site I already have?
That's the point of it. It gets embedded into your existing site rather than living on a separate platform your visitors have to travel to.
Can I see a custom tool in use?
Yes — the speed check on our websites page is exactly this kind of build. Put your own address into it and you'll see what a visitor gets.
Where do the leads from a custom tool go?
Wherever you actually read them — your inbox, your CRM, a spreadsheet. The result can also go out as a PDF the person keeps, which is usually why they hand over an email in the first place.
Book your diagnosis
30 minutes via video call. Free. Pick the time that works best for you. All times in ET.
- Free 30-minute diagnosis
- We show you the system before you pay
- Proposal with KPIs defined from day one
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