Structured data (schema markup)
Structured data — often called schema markup — is code added to a webpage that explicitly labels what its content means: a service, a review, a FAQ, a business location. It removes the guesswork for search engines and AI systems trying to understand a page.
Without structured data, a search engine or AI system has to infer what a page is about from raw text — which works, but imperfectly. Structured data (usually written as JSON-LD) states it directly: this block of text is a FAQ, this is a service offering, this is a customer review, this business is located in Miami, Florida.
That clarity matters more, not less, in the era of AI answer engines. A system deciding whether to cite a business as the answer to a question favors pages where the relevant facts are explicitly marked up rather than buried in prose it has to parse.
The Website Boutique adds structured data to every page it builds — FAQPage, Service, and ProfessionalService/LocalBusiness schema depending on the page — as a standard part of both the web design and the SEO + GEO engagement, not an add-on.
FAQ
Does structured data affect Google rankings directly?
It's not a direct ranking factor on its own, but it improves how search engines and AI systems understand and trust a page, which affects both rich results in classic search and whether a page gets cited by AI answer engines.
Can structured data be added to an existing site without a redesign?
Yes — schema markup is added in code (usually JSON-LD in the page head) and doesn't require changing how the page looks or is built.